Sales Force Automation
Client Name: Heineken UKLocation: Edinburgh, Scotland
Industry: Brewing / Consumer Goods
Products/Services: Brewer and Cider Maker; A Wholesaler And Distributor Of Alcoholic Drinks
Employees: 4,000
Project Objectives
- Develop more intuitive front end interfaces for field sales teams to more easily and readily work with SAP CRM sales processes.
- Create a template based solution that is easily configurable without the need for programming and can be easily rolled out across multiple geographies
- Fully integrate with SAP and legacy back-end systems
- Deliver a stable IT structure to support the enhanced business process change program
Implementation Highlights
- On time and on budget delivery – only 21 weeks from design to roll-out
- Significantly reduced defects on roll-out, with only 1 compared to the threshold value of 40
- Lowest ever number of help desk calls in any major system deployment
- Dramatically reduced ongoing IT system support and maintenance costs
Benefits
- 60% reduction in training needs and costs – users up and running within 2 days
- Ability to one-stop shop for all daily tasks via only a few screens, reducing user interaction time and tasks
- Drastically improved productivity such as time to open a new account
- Sales Management making more informed business decisions based on more accurate and timely data from the field
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