Sales Process Solution
Client Name: SAP
Location: Waldorf, Germany
Industry: IT
Products/Services: Enterprise Software, Consulting, Education
Revenue: €10.25 billion*
Employees: 51,447**
*FY 2007, **at the end of FY 2007
Project Objectives
  • Develop an end-to-end, web based tool which integrates with SAP CRM to support the SAP AG "Total Customer Experience" (TCE) buying process for its midsized enterprise market
  • Enable sales professionals to understand where the prospective customer is in the sales process and their level of engagement
  • Deploy an intuitive and user friendly interface
  • Fully integrate with SAP CRM and utilize standard CRM objects and data
  • The tool must integrate with SAP Enterprise Portal; leverage existing SSO (single sign on) and SAP Composite Application Framework (SAP CAF)
Implementation Highlights
  • On time and on budget
  • Solution utilized leading edge UI technology and Enterprise Service Oriented Architecture

  • Innovative and revolutionary user interface - "it is as easy as going to a Disney store and picking up a toy" - feedback from a business user

Benefits
  • Fully integrates with business partner and opportunity management data and functionality in SAP CRM system
  • Provides an intuitive, interactive, web-based front-end with which provides users with rapid access to relevant content; rapid switching between prospects; and to other tools in either a guided (pop-up help) or unguided (help turned off) manner to support customer buying scenarios
  • Provides an end-to-end framework to the relevant methodology and content to increase sales efficiency and to win deals
  • No user training was required to use the tool
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